Brand Refresh & Creative Direction
Paro Store is an ethical fashion marketplace born in the Netherlands, selling independent brands that design and produce clothing in a way that’s good for people and the planet.
A 360° brand refresh for Paro Store, covering creative direction, graphic identity, and content creation across all channels and brand activations.
Transforming the typically beige and minimalistic aesthetic of sustainable fashion into a playful, expressive, and contemporary visual identity through cultural symbols that connect with a new generation of conscious consumers.
The industry behind the clothing we wear is one of the most damaging to the planet, and we don’t want to stand for the status quo. We only stock independent brands who design and produce awesome clothing in a way that’s better for people and our planet.
