Brand Strategy & AI Content Creation
Remix is the Dominican Republic’s first secondhand clothing concept, with four stores across Santo Domingo and Santiago. The brand is breaking the stigma around secondhand fashion by offering a curated selection of renowned brands in excellent condition at accessible prices.
A 360° brand strategy from concept to execution, shaping Remix’s positioning and visual direction across all touchpoints. Focused on Gen Z and millennials, the brand has pioneered the secondhand market in the Dominican Republic, building a culture around buying pre-owned and changing how local consumers perceive secondhand fashion.
Brought to life through AI-generated visual campaigns and high-end editorial productions, creating a cohesive and distinctive brand presence.
